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Branding

Put that coffee down, coffee is for closers.

December 6, 2018December 6, 2018 JayAthletic Hypertrophy, Branding, Coaching, Nutrition, Powerlifting, Training

If you know that line, you know it came from an iconic scene in Glengarry Glen Ross. Alec Baldwin steals the movie with his brief time on screen as he chastises the salesmen about their lack of production. As Blake […]

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My own mother called me out

November 23, 2018November 23, 2018 JayAthletic Hypertrophy, Branding, Coaching, Consulting, Mindset, Nutrition

My mother fat shamed me In 1998 I had my professional football workout. For 5-6 months I trained with a purpose in mind of having a phenomenal workout and earning enough field credibility to make a team. I ate like […]

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You used to be great, now what?

November 6, 2018November 6, 2018 JayAthletic Hypertrophy, Branding, Coaching, Consulting, Nutrition, Runnin' my mouth, Training

The hardest part about getting older is understanding you are never as good as you once were. There was a time when I could play 80 minutes of rugby, deadlift 700+, and bench in the low 400’s. I was an […]

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Why the Evidence Based Fitness World is “wrong”

October 31, 2018November 1, 2018 JayBranding, Coaching, Consulting, Nutrition, Training

Hint, it isn’t the science It is the over reliance on data over people. How so? There is more than “eating less to lose weight” which is often telling people what they mostly know. Considerations such as: Health history Diet […]

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A Haunting in St Joseph

October 29, 2018October 29, 2018 JayAthletic Hypertrophy, Branding, Coaching, Powerlifting, Randomness related to me, Training

This weekend, my wife and I went to a Paranormal investigation at a historic mansion in St Joseph, Missouri called the Wyeth Tootle mansion. It’s been reported to be haunted and “verified” by paranormal teams, staff members, and previous skeptics […]

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Today I am 44

October 12, 2018October 12, 2018 JayBranding, Coaching, Mindset, Runnin' my mouth, Training

This has been quite an eventful year since I turned 43. In the span of 12 short months a lifelong dream came to fruition, I purged a source of immense pain and self-loathing from my soul, I battled depression and […]

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